Founded in 2017, MUCHEN Group specializes in bringing premium Chinese 3C products to global markets through product design, customization, and distribution. With a team of 350 employees, 85% holding a bachelor's or master's degree, and over 30 international staff members, we are a leading outbound enterprise.
About Us
Headquartered in Shenzhen, with its main registration in Wuhu, Anhui, the group has subsidiaries and logistics centers in Hong Kong, Germany, Russia, Spain, Poland, the Netherlands, South Korea, Singapore, Australia, and more. Our product portfolio covers home goods, appliances, personal care, digital products, travel & sports gear, and kitchenware, serving markets across the EU, CIS, North America, Southeast Asia, South America, and Oceania. We operate with a localized, branded, and digitalized approach, positioning ourselves as a top cross-border enterprise.
Beyond developing custom products, we partner with top Chinese manufacturers, collaborating with Huawei, Xiaomi, Roborock, Dreame, Amazfit, and over 50 Chinese overseas brands. With an annual overseas sales revenue of 5 billion RMB, we operate under B2B and B2C models.
We have a robust offline sales network comprising agents, distributors, retailers, and independent stores, with 3,000+ global distribution clients, ensuring strong large-scale sales capabilities.
Our B2C business focuses on brand flagship stores, specialty stores, and large-scale flagship outlets across 18 global e-commerce platforms, including Amazon, eBay, AliExpress, Lazada, Shopee, Cdiscount, Yandex, UMKA, JOOM, Gmarket, Auction, 11st, Naver, Q10, JOYBUY, and Tmall Global, excelling in new product promotion.
We have established an independent brand marketing company, featuring dedicated planning, strategy, and promotion departments. With partnerships across 5,000+ global media and influencers, we possess exceptional brand marketing capabilities.
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